Users are increasingly attracted to social networking apps that offer privacy controls and that cater to specific interests or hobbies.
Key Features
Customers have been shifting away from major social networks to simpler apps that let them do one thing they really love doing.
User profiles
News feed
Connections
Real-time messaging
Integration with location services
Content sharing
Photo, audio, video editing
Push notifications
Competition
There is a huge market for niche social apps: from social networks for pets to video content sharing apps to mobile-first anonymous social networks.
Name
Platform
Feature set
Snapchat
iOS, Android
Snapchat is an ephemeral messenger. Images or videos can only be viewed one time, and last from one to ten seconds. After that, they disappear forever. Sending photo messages has never been quicker. Teenagers are obsessed with Snapchat.
iOS, Android, Web, Nokia Symbian, BlackBerry, Nokia S40, Windows Phone
WhatsApp is a messenger that lets users send messages and media across many different platforms. It is cheap, costing only $1 per year, with the first year being free.