Traditionally, websites have been designed to sell the customer on your business and to help make a significant enough impression to persuade them to buy your product or services. Direct-response websites are set up to motivate -- no, demand -- that visitors take action. They’re
What are business owners looking for every day? Three simple things: How do I increase sales, improve efficiency and build a loyal customer base? I would say those are the top three things on every business owner's mind. Entrepreneurs are a special breed, working hours
Paid media is a powerful tool, with plenty of metrics to present. But which ones should marketers pay attention to? Clicks and likes do not drive outcome for the business. When things inevitably go awry, fingers are pointed in every direction and paid media costs are
The ecommerce industry is no stranger to rapid innovation. Shopping online used to entail sitting down in front of a desktop computer. Then mobile, browsing became increasingly popular, allowing people to conduct research and make purchases on the go. But now, increasing numbers of consumers are utilizing
People browsing sites are less likely to stop if they aren't pulled in from the get-go According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don’t like what they
Debate has raged for the past decade about whether mobile web will dominate or whether mobile apps will prevail. The answer is that they’re not mutually exclusive and many companies need both. It's a given that businesses need to create responsive websites and, in most cases,
Brands today drive engagement and brand loyalty with their customers using a wealth of strategies, tools and technologies. Emerging technologies like voice and artificial intelligence provide new ways for consumers to interact with companies and for companies to interact with consumers, respectively. Delivering an omnichannel
It's not cheap to build a mobile app, so IT pros should do their research first. Here's how to determine the cost and discover which tools and trends your organization should adopt. Organizations that decide to build a mobile app -- either for their employees or
In today’s tech-savvy world it’s something that accompanies you wherever you go. You just can’t stop your hands from fiddling with it, the moment you find yourself idle. If it’s not in your hands it’s right there in your pockets, aren’t they? Well, I am
mCommerce - the digital trend that retailers cannot afford to ignore with over 25% of the world’s population (1.6 billion) using their mobile devices to make purchases. It’s certainly not replacing ecommerce, but a larger proportion of online sales are now coming from mobile devices