Growth in the health and fitness sector is 87% faster than in any other app category. By 2017, 30% of US consumers will be wearing a device to track exercise, food consumption, and vital signs such as heart rate.
The best way for a health and fitness app to gain traction is by incorporating behavioral change techniques, such as setting goals, and by offering real time personalized feedback.
The market for wearables and related apps will only continue expanding thanks to popular services such as HealthKit and Google Fit. We are still in the early stages of uncovering the potential for digital health tracking products.
MapMyFitness is a fitness-tracking platform that relies on GPS technology to map and record workouts. Includes 600 exercises and helps users keep track of running, cycling, and calories burned while doing so. It works with sensors from Garmin, Fitbit, and other devices.
iOS, Android, Apple Watch
Lost It! helps users create individualized weight loss plans and tracks calories from food and calories expended during physical activity.