Today 79% of millennials in the US will buy an experience over an object. Event discovery apps have become an integral part of our lives.
Key Features
The functionality of an event planning app depends on the type of events it focuses on and its audience’s demographics.
Interactive event activity feed
Event search filtered by category, time, and location
Event reviews and ratings
Ticket purchasing
Maps and event directions
Location-based push notifications
Post-event analytics reporting
Personal concierge or local tastemaker
Competition
Event promotion services compete directly with Facebook. To reduce competition, a company needs to concentrate on an event niche focused on location, duration, attendance, category, and cost.
Name
Platform
Feature set
Eventbrite
iOS, Android, Web
Eventbrite is an online ticketing platform that offers event planners a new and innovative way to sell and promote their events. Eventbrite went after an underserved market and succeeded.
Meetup
iOS, Android, Web, Apple Watch
Meetup helps everyone – from fashionistas to businesspeople, parents to hobby clubs – to find communities near them that share the same interests. It allows people to organize and publicize local events.