The online dating market is worth $2.2 billion in the US alone, and continues to grow as more people look for love with the help of dating apps.
Developing a dating app isn’t about matchmaking. It’s about creating an enjoyable experience: meeting new people and falling in love.
Event promotion services compete directly with Facebook. To reduce competition, a company needs to concentrate on an event niche focused on location, duration, attendance, category, and cost.
iOS, Android, Apple Watch
Simple, fun, and addictive with a novel swipe mechanism. Tinder changed the game by killing questionnaires and leaving only photos of people. It also warmed people up to the idea that online matchmaking is not strictly about dating. Everybody is on Tinder. It’s a social discovery app.
iOS, Android, Windows Phone, Web
eHarmony targets older, loveserious singles. It matches couples based on core personality traits that eHarmony determines through a compatibility test. Even though intense psychological scrutiny is an aging trend, eHarmony still successfully helps people get married