Paris American Academy

Paris American Academy

A new website for Paris’s first bilingual design school

Paris American Academy educates an international cohort of students in fashion design, interior design, fine arts and creative writing. They asked us for a brand new digital presence that would engage their audience and entice new students by offering a premium online experience.

User experience strategy from the user’s perspective:

Understanding the school’s entire offering posed interesting challenges in our early discovery sessions. With our client so immersed in their internal knowledge, and our team so new to the project, we had to bridge a vast context gap before starting work in earnest.

These challenges, however, allowed us to identify more closely with our target audience, fortifying our insights and empowering us to devise a more precise website strategy and a more bespoke user experience for Paris American Academy’s students and staff.

Online enrolments, designed for simplicity:

We took a convoluted and laborious paper-based form and redesigned it for clarity and simplicity, with requirements detailed up front, only relevant information shown in any given study stream, and the ability to submit and pay for an enrolment application online.

A complete brand experience extends far beyond any online platform, but enrolment is a student’s first transaction of substance with Paris American Academy. It was necessary for the new website to offer a smooth process, not just to reduce friction during conversion, but to lay the right foundation for the student’s overall experience throughout their course of study.

First contact: a purpose-built entry point:

When visitors arrive on the site, they’re greeted with a powerful brand device that doubles as navigation, consolidating all the available courses and study streams. Because the term “design school” doesn’t adequately describe Paris American Academy’s full offering, we wanted to make it obvious from the outset what students could choose from.

Styling — we drew inspiration from European design patterns and magazine styles, imitating the feel of a traditional printed college course booklet.

User experience strategy from the user’s perspective:

Understanding the school’s entire offering posed interesting challenges in our early discovery sessions. With our client so immersed in their internal knowledge, and our team so new to the project, we had to bridge a vast context gap before starting work in earnest.

These challenges, however, allowed us to identify more closely with our target audience, fortifying our insights and empowering us to devise a more precise website strategy and a more bespoke user experience for Paris American Academy’s students and staff.

Online enrolments, designed for simplicity:

We took a convoluted and laborious paper-based form and redesigned it for clarity and simplicity, with requirements detailed up front, only relevant information shown in any given study stream, and the ability to submit and pay for an enrolment application online.

A complete brand experience extends far beyond any online platform, but enrolment is a student’s first transaction of substance with Paris American Academy. It was necessary for the new website to offer a smooth process, not just to reduce friction during conversion, but to lay the right foundation for the student’s overall experience throughout their course of study.

First contact: a purpose-built entry point:

When visitors arrive on the site, they’re greeted with a powerful brand device that doubles as navigation, consolidating all the available courses and study streams. Because the term “design school” doesn’t adequately describe Paris American Academy’s full offering, we wanted to make it obvious from the outset what students could choose from.

Styling — we drew inspiration from European design patterns and magazine styles, imitating the feel of a traditional printed college course booklet.

Image Gallery

YOUR TRUSTED SOFTWARE PARTNER

18

+

Yrs of Experience

5000

+

Awesome Projects

15000

+

Qualified Experts

125

+

Global Teams

Contact Us