ONiA

ONiA

A cheerful presence for the Orthodontic Network in Adelaide

ONiA is a specialist orthodontist practice in South Australia. They came to us for a new website that would communicate their professionalism and expertise through an outstanding user experience.

A fresh perspective for orthodontic websites:

Though the practice treats patients of all ages, the new look and feel needed to be exciting and playful to appeal to young children — the demographic likely to feel the most unease. However, with adults taking responsibility for treatment decisions, we had to ensure the site also displayed recognisable markers of credibility and quality.

Combining our design expertise and our client’s strategic vision, we came up with a unique style that resonates throughout the target audience and challenges the status quo among brands in the current market.

Discovering a vibrant new brand voice:

Beyond the conscientious level of patient care, it’s high quality customer service that differentiates ONiA in its market space. So we set out to create an impressive visual style that would convey the brand’s friendliness and approachability.

Where just about all of ONiA’s competitors relied on known or dated design patterns and aesthetics, we drew our inspiration from modern children’s fashion, sophisticated boutique interiors, and ONiA’s own colour palette found in their branding and newly renovated premises.

Custom artwork, mascots and original brand motifs:

The design features original illustrations, custom icons, visual devices and a suite of hand-drawn characters, all centered around bringing positivity and happiness to the brand personality. These form the foundation of ONiA’s new face online.

Our aim was not to recreate analog motifs in the digital medium, but to interpret the vibrant, welcoming atmosphere of an ONiA clinic, giving prospective patients a seamless digital-to-physical experience.

A fresh perspective for orthodontic websites:

Though the practice treats patients of all ages, the new look and feel needed to be exciting and playful to appeal to young children — the demographic likely to feel the most unease. However, with adults taking responsibility for treatment decisions, we had to ensure the site also displayed recognisable markers of credibility and quality.

Combining our design expertise and our client’s strategic vision, we came up with a unique style that resonates throughout the target audience and challenges the status quo among brands in the current market.

Discovering a vibrant new brand voice:

Beyond the conscientious level of patient care, it’s high quality customer service that differentiates ONiA in its market space. So we set out to create an impressive visual style that would convey the brand’s friendliness and approachability.

Where just about all of ONiA’s competitors relied on known or dated design patterns and aesthetics, we drew our inspiration from modern children’s fashion, sophisticated boutique interiors, and ONiA’s own colour palette found in their branding and newly renovated premises.

Custom artwork, mascots and original brand motifs:

The design features original illustrations, custom icons, visual devices and a suite of hand-drawn characters, all centered around bringing positivity and happiness to the brand personality. These form the foundation of ONiA’s new face online.

Our aim was not to recreate analog motifs in the digital medium, but to interpret the vibrant, welcoming atmosphere of an ONiA clinic, giving prospective patients a seamless digital-to-physical experience.

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