Mercedes-Benz USA

Mercedes-Benz USA

True Luxury in Customer Experience

The year was 2009, and the automaker known for delivering “the best or nothing” wanted to translate their credo for a new world of customer expectations.

A Platform Engineered for Change

Remaining an icon of luxury means catering to every customer expectation. It requires serving them, where they are, with exactly what they want. Technology offered unprecedented ways to achieve this.

Our first task was to design and build a new flagship site for the brand. We converted their existing offering to a flexible system that could evolve over time — a departure from the era’s prevailing design conventions, where websites were completely replaced every 18 months.

The Right Story For Every Driver

For Mercedes-Benz, the story of its vehicles wasn’t one that could simply be told model by model. Each belongs to a class with its own distinct narrative, pedigree and audience. And Mercedes-Benz is constantly creating innovations that apply across its lineup, each with its own story to tell.

The result is a flexible, dynamic system pulling in modular content where necessary to deliver the right story at the right time to exactly the right person.

Relentless Refinement

The launch of the new site was only a beginning. As technology evolved month by month and year by year, we refined — as we continue to refine — what we created.

Since people were increasingly browsing on mobile, we designed the experience to be responsive, putting all the functionality of a desktop site into the hands of Mercedes-Benz customers.

We allowed those customers to fully configure their vehicles through mobile, a first-to-market milestone for the luxury car shopper.

A Platform Engineered for Change

Remaining an icon of luxury means catering to every customer expectation. It requires serving them, where they are, with exactly what they want. Technology offered unprecedented ways to achieve this.

Our first task was to design and build a new flagship site for the brand. We converted their existing offering to a flexible system that could evolve over time — a departure from the era’s prevailing design conventions, where websites were completely replaced every 18 months.

The Right Story For Every Driver

For Mercedes-Benz, the story of its vehicles wasn’t one that could simply be told model by model. Each belongs to a class with its own distinct narrative, pedigree and audience. And Mercedes-Benz is constantly creating innovations that apply across its lineup, each with its own story to tell.

The result is a flexible, dynamic system pulling in modular content where necessary to deliver the right story at the right time to exactly the right person.

Relentless Refinement

The launch of the new site was only a beginning. As technology evolved month by month and year by year, we refined — as we continue to refine — what we created.

Since people were increasingly browsing on mobile, we designed the experience to be responsive, putting all the functionality of a desktop site into the hands of Mercedes-Benz customers.

We allowed those customers to fully configure their vehicles through mobile, a first-to-market milestone for the luxury car shopper.

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